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Intro to Admin Data & Case Mix Introduction to Health Care MarketingNovember 10, 2009 This Webconference will explain how to effectively use data from reliable sources to capture the public’s attention and drive media and mail campaigns to enhance your facility’s image and market position. Using actual reports and success stories, this session will address the effective use of demographic and census data drilled down to the block group level, for the development of direct mail, media plans, and fundraising campaigns guaranteed to increase the rate of return on your marketing dollars. Introduction to Health Care Marketing will provide the fundamentals needed to understand U.S. Census data, PRIZM New Evolution lifestyle clusters, and Simmons Market Research Bureau media data. Faculty will explain the PRIZM Lifestyle Segmentation methodology; discuss how and why to analyze the propensity of sub-segments to use specific service lines or exhibit certain behaviors; and describe ways for health care organizations to target communications to reach the most responsive users. |
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